With Google AdWords, we got to identify the type of client we were reaching, finding tools to see how people were searching. This year has been crucial. Traffic in our page increased by 180%. The search term “Juice by Hand” increased
by 320%. AdWords is an indispensable channel for online
acquisition. It lets d magazine reach people at the right
moments throughout their daily life. We found out that there was a 28% increase
in new customer subscriptions. Working with AdWords has really helped us
to beat Simply Be’s targets in the last 12 months. AdWords is now more important than it’s
ever been. What we can do is go after the customers who
we know are in the position to buy on that device at that moment in time.