adidas: How to go “All in” on Digital Content | YouTube Advertisers

adidas: How to go “All in” on Digital Content | YouTube Advertisers


Fabio: We gotta boil it down and look for
the human truth. In the human truth that we find is, when you push yourself to the limit,
when you give everything you got, it doesn’t matter if you win or lose. There’s always
life worth living, there’s a life of no regrets. Tom: You have to make a choice, go all in
or get nothing. Rob: We launched a campaign which is all in
or nothing. That’s how the campaign for the world cup is a brand campaign. Tom: The brand is so rich that now, actually,
we’ve got a better opportunity now to tell every single part of the brand story. Jimmy: There are standard interviews, and
you can see those anywhere. But what can we do to change that? What can we do to turn
it on it’s head a little bit? Gareth: The brief was effectively, how do
we evolve the concept of a press conference. Jimmy: We obviously are big fans of Adidas,
and it finally came together ahead of the biggest sporting event in the world. Tom: As far as we’ve constructed the campaign,
and the way that we’ve approached all or nothing is in a similar way we’ve given it everything.

Leave a Reply

Your email address will not be published. Required fields are marked *