5 Tips For Increasing Your Google Adwords Quality Score | Save Money on Your PPC Ads

5 Tips For Increasing Your Google Adwords Quality Score | Save Money on Your PPC Ads


– Google’s worth well
over $500 or $600 billion. Why? It’s because everyone is
clicking on Google AdWords ads. When you do a Google search,
what do you see at the top? It’s a ad. You get in there by paying Google through their service
called Google AdWords. Hey, everyone, I’m Neil Patel, and today I’m gonna share with you how to improve your Google
AdWords quality score. (bright music) The higher your Google
AdWords quality score, the cheaper you’re gonna
be paying per click. The way Google AdWords works
is every time someone clicks on your ads, you pay money. When they don’t click on your ads, you don’t pay Google money. So if you wanna improve
your quality score, you have to do a few simple things. Number one, target very specific keywords. Don’t do broad match. If you go after very specific
keywords by doing exact match, what’ll happen is your
ads will only show up for that specific keyword or phrase. When you go to broad, you’re gonna end up paying more per click ’cause Google’s gonna be showing your ads to a lot of people who aren’t clicking. The next tactic that you need to be following is negative keywords. For example, let’s say
you’re selling computers. When someone types in Apple ’cause you’re also a
reseller of Apple computers, when someone types in Apple, you may wanna add in the
negative keyword of food. Because if you show up
for ads related to Apple and someone’s looking for the food, you’re gonna be wasting money per click, your quality score is gonna go down, and your ad costs are
gonna go through the roof. So make sure you add in negative keywords. Third, group your keywords. What I mean by grouping is a lot of your keywords
are similar to each other. Put those in one group. By grouping, you can
create relevant ad text towards each group. The moment you put all of
your keywords in one campaign and you have the same ad text
for all of those keywords, what’s gonna happen is your ad
text isn’t gonna be relevant towards each keyword, a lot of people won’t be clicking on them, and this is gonna cause your
click-through rate to go down and your cost per click to go up, ’cause the way Google
works is they optimize for their own revenue. So the higher your click -hrough rate, the cheaper your ads will be. And the higher your click-through rate, the better your quality score is gonna be. The fourth tip I have for you is continue to optimize your ad text. If your ad texts get more click-through than the competitors, your
cost per click is gonna go down and your quality score is gonna go up. By testing, you’re gonna
be able to figure out what works and what doesn’t work. If you’re unsure of this,
go look at your competitors. Type in a keyword. You can see the ad texts that other people are using at the top. Usually the people at the top have really appealing ad text and which is getting a ton of clicks. If you can’t find a ton of examples when you’re searching a
keyword, go to SEMrush, put in a keyword, and
it’ll show you the history of all the people who have
been bidding on that keyword and what their ad copy was. Last but not least,
optimize your landing page. If your landing page is amazing when people go click through on your ad, go to your landing page, and buy, your quality score is gonna go up. If your landing page sucks and people keep bouncing back off, well, Google’s gonna
ding your quality score. The way you can landing page is, A, put your keywords on that landing page. So if someone Googles
the keyword marketing and your landing page
also shows marketing, you’re much more likely to keep the visitor on there and convert. B, continually run tests using Crazy Egg. Using Crazy Egg, you can see where people are getting
stuck on your landing page, what they like, how far
down they’re scrolling, and what you can improve on that page to create a better user experience. That’s it. Follow all those techniques and tactics and you’re gonna be able to improve your Google
AdWords quality score. (bright music)

52 COMMENTS

    Neil How can I improve my post ranking from number 10 to 1? Currently One of my post in on Number 10 in Google for the keyword WHATSAPP STATUS in google India?

    If keyword search Volume for particular business is low will phrase match give result. Or broad match is fine for it? Please suggest if possible.

    Hey Neil! Please do a video on Call only campaigns. For call center leads/sales. With ads running on only smartphones.
    Thanks!

    Is that target and exact keywords still working on google? Since i read lately google just use broad match now

    Thanks Neil…this is so informative, yet succinct. I'm subscribing and will be watching your other videos.

    Strategy 1 does not make sense – if you are showing your ad to a lot of people and they are not clicking, you will not be charged more. I actually like broad match combined with a good list of negative keywords. Long and exact match keywords barely get any clicks.

    Hi thanks for the video ! Question how many keyword you put in one group? I do in each group I put just one keyword with exact and phrase. Is it okay?

    Nice video and tips for improving quality score even if you want to improve more quality score check landing page also.

    Hello Neil…quick question, would really appreciate your expertise. I am working on taking an offline casino client meaning a bricks and mortar casino in Mexico and they want us to run Facebook ads and AdWords but i am not sure how the ad policies would work there.
    I made some research and looked at the AdWords and Facebook policies for Mexico on the topic, but it’s still not exactly clear how I can go about it, like which keywords are acceptable or not. Any advice would be greatly appreciated. Thank you for the great content you make, you truly have a gift!

    Neil u guys always reply, I’m counting on it here. This is my question
    I’m bidding on phrase match keywords, but I can’t see what the actual search terms are for the keywords. How do I find the search terms? There used to be a button to easily see but after they changed the look a lot of stuff has either moved or disappeared.

    This is for a YouTube video campaign in google ads

    Can you help?

    I've hired different providers to optimize my account they always use Broad keywords but then I book a few jobs and my account drain but they say it's for Data

    I love your channel. I have used tools on your website together with your tips and finally got some results. Thank you very much

    82,5 SEO su 100 sei un mago Neil Patel,io ho un piccolo canale Youtube,nicchia gioco e divertimento con mio figlio,ho caricato solo 12 video sino ad ora,ho fatto un profilo istagram e una pagina facebook dove posto e pubblicizzo i post di Istagram,targhetizzando il mercato sud Americano e Ovest Asia,ho notato che li costa meno sponsorizzarsi.Pensi che debba caricare più video prima di iniziare a fare pubblicità su Google ADS?Nel frattempo almeno crescerei sui social e potrei capire delle dinamiche,anche se non essendo io del settore non e facile.Grazie e a presto

    Dude I've got to be honest. These old videos are so much better than (most of) your new ones. Way more dense with actionable information. Thank you for everything, but especially your pre-2016 – early 2018 content

    Hi Niel, you say here to use exact match and add negative keywords. If you use exact match you shouldn`t have to add negative keywords though right? Thanks for your videos.

    My quality score surprisingly low.. I expected to have above 5 for sure but I have 4s and even a few 3s. My ads are pretty broad and my landing page is my main page, is that a problem? Maybe I should make more specific ads based on the keywords used to send customer to the correct section of the website. I just have no idea why my quality scores are so low even though my ad matches my overall website perfectly.

    Hello Neil , thanks for sharing. I have learned a lot. Please, could you explain the following from your video? "…because the way Google works is they optimize for their own revenue. The higher Click Through Rate the cheaper your ads will be. The higher Click Through Rate the higher your quality score is going to be".-I DO understand that the group of words optimize the campaign as unnecessary clicks will be avoided. But the sentence I put before confuses me. Help Please ! Thanks again, Saludos from Mexico

    Am running a new adword account but is not receiving click or impression since 48hrs ago.pls can you help me out

    Sir I have run my 1st call only ads for pest control but in overview it show 11 click 154 impression but we receive only two call
    What's is happening sir ?
    How can we change this problem ?
    Plz tell me sir I need your help

    hey, Neil great video; I HAVE A QUESTION i created two camps on google ads 1 for CPV and 1 for CPM both with equal budget for 50$/day and same targeting method but my CPM didnt performed very well i think its because of the avg CPM i put which was 7$pretty low what you should suggest the avg. CPM should be?

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