4 Of The MUST HAVE Online Marketing Tools – For ANY Internet Biz ;)

4 Of The MUST HAVE Online Marketing Tools – For ANY Internet Biz ;)


hey hey how’s it going Aaron Chen here
hope you’re doing well if you’re watching this video right now then
you’re probably doing a bit of research online about you know the most important
marketing tools right online marketing tools that every single online marketer
needs to have okay it doesn’t matter what you’re doing okay you could be a
author online trying to sell ebooks you online marketing tools could be an affiliate marketer trying to
sell affiliate marketing products you could be in top-tier sales you could be
an e-commerce it doesn’t really matter as long as you’re trying to sell some
sort of you know physical or digital good using the internet then there are a
couple of things a few things actually that you must absolutely have okay so
I’m gonna share that with you over the next few minutes and you know if you
want to get a get a pen and a piece of paper you can write that down too so
listen if this is the first time you’re watching my video okay I’ve actually
been online for for nine years and in these nine years that I’ve been online
I’ve always used the same few tools and I found that it didn’t really matter
what I was doing they were always the most effective for my business okay and
I’ll explain to you why that is so the first thing that I would say that is a
must have okay every single internet marketer it doesn’t matter what you’re
doing so you know selling some sort of product you need this okay and the first
thing is a capture page okay you must have a capture page it’s also called a
landing page is also called a squeeze page you know those are all acronyms
it’s basically sorry synonyms all the same thing right it’s that but it’s
exactly the same thing okay a capture page is basically the first website that
any potential prospect or customer or audience sees of you’re it’s basically a
website that you own okay it’s the first page that they see and basically you’re
going to be offering them something of value in exchange for the email address
okay so the reason why you want to collect the email address is so that you
can capture it on an autoresponder okay and follow up with them automatically to
build a relationship with them okay so a capture page is a must now I’ve spoken
about this a lot in some of my other videos you can’t use somebody else’s
capture page you must have your own capture page
okay because if you look like everybody else then what tends to happen is your
conversions are gonna suffer and people are not gonna opt-in to your website so
you’ve got to be unique okay when it comes to marketing online and being you
know very powerful marketing you’ve got to stand out okay from the competition
you can’t look the same as everybody else cuz there’s so much noise online
right so if you using you know replicated websites replicated capture
pages landing pages squeeze pages then you know your conversions are gonna
suffer so you must be unique okay you gotta stand out there you gotta sort of
stand on the mountaintop and yell at the top of your voice I am different you
know notice me that that’s basically what you have to do and the first way
that you get that done is by having your own custom landing pages squeeze pages
very very easy to do okay you can always use tools like click funnels to to
design I’ve got all the resources in the bottom of this video if you want to
check that out okay so that’s the first thing you must have your own capture
pages okay squeeze pages and then the second thing that you must have is you
must have an autoresponder right so I use get response but there are a lot of
different ones in the market like Infusionsoft
Aweber drip there are a lot of different ones okay now it’s very important to
have an autoresponder because if you’re not capturing emails then essentially
you have nothing okay you’re not following up with anyone that can be a
real problem okay because a lot of people will land on your website but
most people they’re not gonna buy straightaway okay because remember this
is you know this is 2018 2019 mm and you know 2020 right people I’m just gonna
buy from some random website that might have worked like 10 years ago
you know when the internet was very new but you know people are just bombarded
these days with sales messages all day long right left right and center so
people aren’t just gonna buy your stuff just because you have some product on
the website so a lot of people misunderstand they think that all you
have to do is grab some affiliate program put it on a website drive
traffic to that website and people gonna buy instantly
okay people aren’t gonna buy from a faceless website people want to buy from
someone that they know like and trust they want to buy from a person they want
to buy from you okay they want to buy from a human being right they don’t just
want to buy from some random web sites so in order to do that you have to build
a relationship right you gotta build a relationship so how do you build a
relationship well you have to first be able to follow up with people and get
some information from them so that you can send them stuff on a regular basis
right so in order to do that you must have a tool called an autoresponder okay
so that’s the second tool you must invest in your landing page and you must
invest in your autoresponder okay now the third thing that you must have
absolutely have is you must have a blog okay you must have some sort of you know
again a blog is is kind of a very like nineties term but basically you need
your own branded website you need a hub okay you need somewhere you need your
own website that you own and it brands you okay it be the brand yourself or it
brands your brand it depends you know online marketing tools what you’re selling right but
essentially it’s a place that you call your home it’s a place that you call
your hub okay and no matter what happens to the products that you’re marketing
because maybe you’re marketing a lot of different business opportunities right
you might be marketing some sort of network marketing company or you might
be marketing some very big affiliate program right or you might be marketing
a couple of them or a few of them it doesn’t really matter but no matter what
happens to these companies so let’s say it’s company abcdefg right no matter
what happens to any of these companies you know let’s just say they they’re
here today and they’re gone tomorrow even if they shut down tomorrow it
doesn’t matter because your entire business is built on your hub your
website your blog okay something that you own personally now what can you do
on your blog well what you should be doing on your hub or your blog is you
should be coming out with really really good content for your marketplace right
so maybe you know you use YouTube for example like I like to use YouTube a lot
right so I’m building up a YouTube you know channel I’ve got hundreds of videos
on the thousands of views right and lots of
subscribers like you know maybe y’all you’re watching my youtube video right
now I don’t know where you’re watching this video you could be watching it on a
few different places maybe Facebook maybe YouTube or maybe on my blog right
now if I was to you know record this video on YouTube I might then decide
that hey I don’t just want to get this video on YouTube I want to put it on my
blog as well and then what I would do is I would put it on my blog I would write
a little article that’s similar to the video and then I would send it I would
use my autoresponder to send it to my list okay so what am i doing there so
what I’m doing is I am branding myself I am bringing people that are on my list
here okay and I’m moving them to a different
location which is my blog okay and people are viewing my stuff now on my
blog my hub okay and then when they when they when they
go to my hub there are a lot of different things that are going on at my
hub right I can for example I could promote different products on my hub on
my blog on my website right I could recommend different things I could you
know have testimonials on my hub I could even have you know an area where I do
personal one-on-one consultations if I decided to do that right you know if you
decide to do that at some point maybe that’s a way for you to get to your
audience right so how could you offer that well the best place to do that is
on your blog okay now why is that important well it’s very important
because if you are building your entire business on YouTube for example or
Facebook for example right a lot of people think that oh you know I’ve got
you know a thousand subscribers on Facebook or I’ve got 10,000 subscribers
on Facebook and that’s a really really good thing and that’s great but what
happens if for whatever reason you break the rules of Facebook and sometimes you
know it’s done by accident you might not even know that you’re breaking the rules
because you know these social platforms they change their rules very often okay
and I know that you’re not gonna be doing it on purpose but by accident
one day you might just step on their toes the wrong way and boom they might
just say I’m sorry Bob Smith or whoever you are but you just see you just
violated our Terms you just egregiously violated our terms they love to use big
words like that okay you’ll get a little love letter right in your email inbox
and that’s what they’re gonna say and your entire profile is gone okay now if
you had 10,000 subscribers or followers on Facebook they’re just gone there is
no way for you to contact those people okay now that’s that’s if that’s a kid
that’s a big big problem right if you are building your entire website on
Facebook or YouTube that becomes a problem okay but if you’re clever if
you’re clever marketer what you would be doing is you’d be building your list
okay so you’ve got one asset here your list in your autoresponder so maybe
you’ve got you know hundreds of people there thousands of people tens of
thousands whatever it is okay so that’s that’s number one the second thing is
you know you’re clever you had for thinking and now you’ve built your blog
okay you’re your hub your website so not only are people going to your day then
they know your address okay so even if for some reason your Facebook account
disappeared they could still find you online because they’ve been going to
your blog on a regular basis right so if for some reason they couldn’t find you
on Facebook maybe just go to Google and they would type out your name or they
would go straight to your blog because they know your address and they could
see you there and they could reopen onto the oricon to
your list if they want on your list or if they were already on your list on
your or on your autoresponder all you would have to do is you would just send
out an email and say you would all use it yeah you’d set on an email to your
entire list and say something like hey guys just wanted to let you know that
for some reason Facebook shut my account down and I just wanted to let you guys
know that I’m still here of course and if you want to hang out with me you can
come to my blog at blah blah blah blah blah com okay
your name your brand whatever it is you know John Smith Bob Smith comm and
people can get back on your list or they can get back in touch with you really
really simple okay so that’s another all that I have in my arsenal that is so
so important it doesn’t matter what you’re doing okay because remember even
if you’re selling some sort of service people might people would much rather
buy from you a human being than some faceless website all right which is why
I hop is so important so what are the three things that you need so the first
thing is you need a landing page right you need something that people can first
you need an entrance to your business right and the main entrance to your
business is your landing page the second thing that you need is you need an
autoresponder so that you can collect all of these emails and now you have an
you have a database of emails that you can follow up with and this is your
asset okay I mean when you know how to nurture this asset correctly okay not
only will people keep opening your emails but they’ll buy from you whenever
you offer them some sort of product okay because if you do a good job what
happens is people start and they get to know like and trust you and and Trust is
a huge thing online okay and if you recommend something and it’s good it’s a
good product and it meets you know the requirements it meets the needs of your
potential audience because I’m assuming that you know the the niche market that
you’re in okay it’s got to be a targeted online marketing tools group of people right it can’t be like
you know completely random different people on your list they’re gonna be the
same type of people that are after the same type of result okay now if you’re
doing that right then when you offer them a product that can meet and solve
the problems that they’re having then a lot of them will actually buy okay and
that’s kind of how it works alright and then the last thing that you need of
course is you need a hub right you need a hub which is your own website you own
that that’s your asset nobody can take it away it’s kind of like your home okay
no one can you know nobody can come and break in the door and kind of you know
evict you from your house unless you’re not paying the rent of course right so
but the thing is the great thing about your hub and your blog is you own it
okay you actually own it and as long as you’re paying you know the the ten US
dollar you know URL payment every single year
you’ll get to keep your blog on there or your hub on there okay so no problems
there right you’re not gonna get evicted everyone can afford ten dollars a year
it’s pretty affordable so those are the three marketing tools that you
absolutely must have now the little things that I would say that this is
also very important but you don’t have to have it because you have your blog
right so what I like to do is I like to create I like to create I would say
independent websites independent pages I should say okay and these are sales
pages so I will create an independent sales page so sometimes I use my blog
and sometimes I use an independent sales page and what that does is it takes
people so again you’re what you’re trying to do is you’re trying to move
people in different places you’re trying to train people to to basically take the
actions that you want them to take okay so if you’re always sending them to your
blog then it gets a little bit mundane for your audience because they see a
blog day in and day out it’s kind of boring right but if you send them to a
different website then all of a sudden they’re like hey you know um I’ve never
seen this website before you know Jim has never sent me to this website or
aaron has never send me to this website before so it kind of keeps their
interest right so what I do is is and that helps your conversions as well okay
so what I like to do is is once in a while I like to create what I call an
independent sales website and when I recommend a product I will send my
subscribers to that website so that it looks a little bit different and then
you know they get to kind of see the product or whatever I’m promoting at
that time and if they like it then they’ll buy that’s kind of it okay so
now you can move in between your blog and your independent you know website
and look those are static pages it doesn’t really matter you can build them
on an extension of your URL of your blog URL if you want okay you can send them
there and it’s used just for that just to recommend that program that that’s
all it is right you don’t have to use it again if you don’t want to or if it’s a
very good page you can you can use it on a regular basis okay just not every day
right is if you show people the same page
every day that your your conversions are gonna get affected okay so listen these
are the four marketing tools that I use on a daily basis the landing page you
autoresponder my hub my blog my website okay my home and independent sales pages
okay which and you can build all of this using click funnels if you want to do
that again resources in the bottom again completely up to you there are a lot of
different ways you can do it I like to use click funnels because it’s a very
very powerful platform okay so so that’s it yeah that’s how I you know in the
nine years that I’ve been online those things have never changed okay
they’ve always been the same now what changes is how well you use these tools
okay so let me sort of let me kind of you know bring this when you wrap this
up in and you know so that you really understand even if you’re using all of
these tools okay if you don’t know how to use these tools properly your
conversions and my conversions are gonna be very very different okay your sales
numbers and my sales numbers will be very very different because just because
you have all these tools doesn’t really mean that you know how to use them
properly okay so for example maybe if you’re if you’re sending emails if
you’re not doing this right your open rate might only be three percent now my
average open rate is 15 to 18 percent for every single email so it’s like you
know five times the normal rate is five times the industry this is the five
times the industry norm why is that well it’s because I’m doing a lot of things
right and and I’m not gonna not gonna talk about in this video but you can
check it out I’ve done lots of videos on on how to maximize your open rate right
but it’s because it’s because I offer a lot of value to my so my email list okay
so every time I send them something I’m sending them really really good stuff
I’m not really selling I’m basically adding value to their lives and I’m
helping them to get closer to their goals okay so if you do that more you
will see your your open rate spike okay so again again I’m digressing a little
bit but just to come back to this it’s very important for you to practice using
these four tools every single day so you get better
and better and better okay if you’re not split testing your landing pages then
you’re not using your landing page tool very well for example okay if your blog
doesn’t look very nice right if it looks kind of you know crappy and it’s not you
know a nice-looking blog then that’s an area that you can improve on okay if
your sales pages don’t look very good maybe you don’t have a testimonials on
it maybe the videos you’re putting up on it aren’t very good again that’s an area
that you can improve on as well okay so these are some of the things that you
got to think about okay it’s not just about having the tools it’s about
understanding how to use those tools right I hope that makes sense okay and
that’s why it took me so long to figure stuff out you know I was failing for
eight years in my business okay it was only the last year year and a half where
I really started to figure this stuff out and I’ve since then made hundreds of
sales in my business you know made thousands of dollars tens of thousands
of dollars in my business actually and it’s because I finally understood how to
use these tools in the right way to get me the result that I was looking for
okay so let me know in the comments below what you think of this video
are you using some of these tools do you have a hub do you have a blog do you use
a landing page right are you sending your traffic straight to your to your
sales pages if you’re doing that please stop doing that because you’re not gonna
get any results like that okay um getting a bit sunny here so yeah I’d
love to know what you think in the comments below and hey we got some value
from this video today please give me a thumbs up really appreciate that and if
you want to really learn this stuff a little bit more if you’re not already
you know getting my training all you need to do to get my free training I
actually show you how to do this in-depth how to build you know a five
six-figure business online you can click on the link right below this video is a
little red link right that’s gonna lead you to my website enter your best email
address and check your inbox I’m actually gonna send you some really cool
stuff that will show you how to do a lot of this and it will it will get a lot of
those questions on set for you okay so listen I hope you enjoyed this video
today I would see you in another video very very soon have an awesome week
take care

4 COMMENTS

    great video very good content
    I can see you know what you are talking about.
    I am just starting with everything from scratch. Are you will be able to help me? or I have to buy from you something first like all people do. There is nothing free right. Can I pm you somewhere fb anything so you will add me and teach me?
    Appreciate your answer Thank you.

    Hello Aaron,I hope you are in good health…it looks like you need a cough syrup XD…pls let me know😀😊😊

    People want to buy from people. Do you have videos on Getresponse and Capture Page? Also do you have a video on membership? I know there are others who have videos on it but as you said it's about trust, and I trust you.

    Thank you

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