#1 Secret to Advertising Your Cleaning Business

Advertising your cleaning business. How early should you advertise your cleaning
business? We’re going to talk about that today. Hi there, I’m Angela Brown, and this is Ask
a House Cleaner. This is a show where you get to ask a house
cleaning question, and I get to help you find an answer. Now, today’s show is brought to us by mycleaningconnection.com, which is a hub for all things cleaning. So if you’re trying to market your house cleaning business, you can find a bunch of resources on MyCleaningConnection.com Check it out. If you have you have a question for the show,
you can head on over to AskaHouseCleaner.com and there’s a little blue button in the corner. You can click on that button, and you can
send me a question right here to the show, or you can email me to [email protected] It’s so easy! All right onto today’s show which is about
… Speaker 2: Hi Angela. I was just wondering at what point should
I start advertising? For example, if I wanted to start working
in March, how early should I be flyering the area where I want to work in? Thank you. Angela Brown: All right. That’s an excellent question. How early should you start advertising your
house cleaning business? What it comes down to is this. If you’re starting your business in March,
my suggestion get ready right now because once you pull that parachute and you’re starting
to fall, you want to make sure that all of your ducks are in a row. And so one thing that we need to talk about
for a second is you’re always advertising. It doesn’t matter if your schedule is completely
full and you’re completely booked and you can’t have any more clients, you’re still
advertising. If you look at all of the major companies
that are out there, like McDonald’s, for example. They’re still advertising. You turn on the TV, you still see ads, and
we all know about McDonald’s. We’ve all eaten there. They’re worldwide. Why on earth are they still advertising? They’re advertising because they still plan
on being in business next year, the year after, and the years following. It’s the same with Coca Cola. When is the last time you saw a Coca Cola
ad? Frequently, right? They’re constantly making new ads, and they’re
constantly advertising, and they’re constantly renovating and reinventing themselves. I was in a store the other day and I looked
down and I saw a new shape of Coke cans, and they were silver and they had purple and green
and different colored labels on them, but it was still the Coke logo, and it’s a new
Coke flavor or a new Coke labeling or something. It’s a way to shake things up, but they’re
constantly advertising. The reason being is they too want to be in
business today, next month, next year, and many years after. Your house cleaning business is no different. Once you start advertising, and I mean if
you start running flyers or you do radio ads or you do podcasts or you do Facebook lives
or whatever the different forms of advertising are, you’re going to be doing that for the
duration of your business. And so one of the problems we have in house cleaning is people think that because they clean really well that cleaning will be enough. Cleaning is never enough. There’s always a whole marketing angle that
comes along with that. It’s the other half of your business. While you clean, you still have to have this
over here that drives the new traffic and services the customers that you have. There’s marketing and advertising that will
happen for the duration of your business. How early? As early as possible. Everything that you do, and this is the glory
of knowing how to run a business, is that all the decisions that you make are going
to forward your business from your advertising and your marketing. All the way down to the car that you drive. That’s part of your advertising. The uniform that you wear. That’s part of your advertising. All of those things combined are part of your
brand, and so if you show up and your cleaning supplies are clean and organized and tidy,
that’s part of your company brand. If you show up on time every day when you
do your cleanings, and every client is different, right? You don’t come back to a client for two weeks,
but if you show up to that same client every single time on time, that’s part of your brand. What you’re doing is you’re always advertising. You’re always marketing. You’re always promoting yourself. There’s no too early to begin. If you’re out right now and you’re about ready
to jump off that cliff and you haven’t jumped and you haven’t pulled the parachute yet,
this is the time when you want to make sure that your uniforms are in place, that your
car is clean and tidy and you have the dents removed from your car. You don’t want to show up to a customer’s
house in an old beat up, banged up car that has duct tape on the hood because that sends
a message about the brand that you have. If that’s the car that you’re driving and
that’s all that you have right now, then you have to drive that car until you earn enough
money that you can start making down payments on a better car because that car is part of
your company brand. Get all your ducks in a row. Figure out what your cleaning caddy is going
to look like. Figure out what your uniforms are going to
look like. Figure out how much time every day and every
week you’re going to be able to be able to spend on the marketing end of your business
because there are two kinds of marketing. There’s marketing and they’re advertising. Marketing requires time. Advertising requires money. If you don’t have the money for the advertising,
that’s when you put in the time and you do the marketing. There’s a big lesson behind that, and we do
a lot of trainings over at Savvy Cleaner Training on exactly what your brand is, how to set
up your brand, how to do all the different stuff that you need for advertising and marketing,
and which ones are most effective. But my suggestion to you right now is take
some time over here and build this into your business because a lot of house cleaners only
do the housecleaning stuff and they don’t also budget time to do the other part of their
business. You might clean houses for six hours a day,
and you might do your marketing and advertising for two hours a day. But that is part of the bigger picture that
keeps you in business like McDonald’s next week, next month, next year, and further on
down the road. You need to be advertising and you need to
be marketing all of the time. That’s my answer. All right, and until we meet again, leave the world a cleaner place than when you found it.

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